Hey! I’m Jane. Founder of Nutrient Avenue, big fitness fan, and an ex-lawyer turned wellness entrepreneur. Passionate about helping people, like you, become healthier by spreading awareness, and increasing access to high-quality healthcare products.


I have always dreamed of creating a business with meaning, and later learned the importance of products to help my health, so I combined the two. Which is why I’m excited you’re here, taking the nutrient avenue to your health and wellness!

Here we believe in and promote fair trade, cruelty-free, mostly organic, natural and health-based brands.

Like, Eco Modern Essentials, Herbs of Gold, Amazonia, Onya, Melrose, Nutra Organics, Abode Cleaning ProductsEcostore, and Martin & Pleasance.

Here you can find all your wellness products in one place! With 7000+ products to choose from, we’ve got you covered.

If you’re not sure where to start or what’s best for your body, get in touch here.

Why us?

We have fast shipping and friendly vibes.

One of the things you’ll love most about us is our seamless and quick delivery and free for all orders over $75!


If you want to change your order, please email us.

If (in the rare event) something goes wrong, email us.

If you have a question...you got it, email us!

We’re here to help and quick to respond. :)

We create a clean, simple, and convenient way to shop healthy, online, every day.

You don’t need to choose a clinical and fatiguing online store anymore! Here we keep it clean, lean and easy to use, so you can find what you want, fast.

We provide access to quality brands and competitive prices.

You are busy, work hard and want to take care of your health, and we do too! That’s why we believe in bringing you the best products at the best possible prices.

With the aim to be cheaper and more accessible than your local health food store.

We are tech savvy and up-to-date.


Easy checkout and minimal fields.

Buy now, and pay later with AfterPay.

Text updates on delivery.

And more!

From payments to product delivery, we provide a seamless shopping experience.

We aim to inform and add a touch of inspiration.

With so much to choose from and a lot of confusing information on the internet, we want to share fun, quality, and interesting information. So you can make up your own mind and choose what’s right for you. We don’t want to simply give you easy access to great brands, we want to inform and inspire.

You can check out our latest blog posts here.

Here we have all your wellness products in one place!

From eco straws to chocolate snacks.

You can stock your pantry with specialty foods and eco items.

Including, nuts and seeds, coconut oil, carob, and reusable produce bags.

From hair care to clean clothing.

Without the chemicals.

Check out our natural hair care, eco-friendly cleaning, dishwashing, and laundry items.

From skin care to superfoods.

We stock skincare with all natural ingredients - such as rosehip and aloe vera.

Or superfoods like turmeric, bee pollen, chia seeds, goji berries, and maca powder, to help you glow from the inside-out.

And so much more!

We have over 100 genuine brands.

Are Melbourne-based.

And small, but with big well(ness) intentions!

Thank you for taking the Nutrient Avenue.

Start your journey here: health, pantry, skin care, makeup and home.

Tag your products with #takethenutrientavenue